|
|
JASMINE RICE
The king of rice
also known as: Thai Hom-Mali rice, Thai Jasmine rice, Thai Fragrant
rice
Characteristics : Regarded as the highest quality
Thai rice, Jasmine rice is recognized as the favored rice by
gourmets both domestically and internationally. The grain is
long and slender, translucent yet hard with a low content of
chalky kernel. When cooked Jasmine rice is shiny, soft and tender
with a natural aromatic flavor, most pronounced when freshly
harvested. |
| Production : Jasmine rice has been developed
from a local variety found in Chachoengsao province and, since
1959, has been promoted by Thailand’s Department of Agriculture.
Now grown nationwide, the largest output currently comes from
the Northeast region where the soil and environment is conducive
to producing the highest quality grain. |
| Market Facts : Due to its particularly high
quality, Jasmine rice today enjoys huge popularity and a worldwide
reputation, its consumption increasing with global economic
growth and rising prosperity. Leading buyers of Jasmine rice
currently include China, Hong Kong, Singapore, Malaysia, EU
and the US,along with many countries in Asia, Europe and the
Middle. East Export markets have also opened up in Africa. |
WHITE RICE
The World’s Staple
Characteristics : White rice is often referred to as
polished or fully milled rice because the husk and bran are
completely removed from the kernel. Thai white rice is generally
of the long grain, Indica type. |
| Production : Thai white rice is grown throughout
the country, the best and most bountiful of today’s crop being
cultivated in Thailand ‘s central plains. With the advantages
of a well-established irrigation system and the increasing application
of advanced technologies, this region can yield two or even
three crops annually in some areas, giving a regular year-round
output. |
Market Facts : White rice is the staple
consumed by the majority of the world’s population. Due to such
extensive consumption, Thai white rice has long been in demand
and today Thailand exports to more than 100 countries worldwide
|
|
